Veteran media gadfly Michael Wolff finally gets around to asking, “Should I be worried about Glenn Beck?”

Wolff, who columnizes in Vanity Fair and also runs and blogs at newser.com, has what he calls “long experience,” but still somehow “can’t actually remember in the history of modern media a boycott of something because it’s too conservative.”

Hello, Michael? Don Imus? Michael Savage?? Did you miss the shock jock boycott memos?

Now, as Wolff writes, “that’s what’s happening to Beck. Nice-guy-oriented consumer brands are ganging up and pulling their ads from his show.”

Well, it couldn’t happen to a ‘nicer’ guy!

“This is happening in spite of the one thing that usually protects even dubious media—big ratings,” observes Wolff. “It’s not hard to appreciate why these companies have dropped him. If you can advertise in myriad other places to similar effect, why get involved with someone so volatile as Beck?”

Why indeed?